Heineken aims to whet African women’s appetite for beer

Heineken aims to whet African women’s appetite for beer One brewer, Heineken (HEIN.AS), is attempting to woo the elusive female African drinker with a sweeter, low-alcohol beer made from malt and lemon that it hopes will persuade them to try its other lagers. Siep Hiemstra, head of Heineken’s African operations, said beer consumption on the continent was still predominantly male, but the new drink, Radler, with a 2-3 percent alcohol content, could change women’s perceptions.…

"Heineken aims to whet African women’s appetite for beer"